MKT 472 - Marketing Strategy

Credit Hours: 3
An analysis of the marketing concepts, functions, and principles involved in planning, implementing, and evaluating the total marketing program of various organizations. This course emphasizes market analysis, targeting and segmenting, and the development of marketing-mix strategies structured to deliver superior customer value proposition and organizational performance.

Prerequisite: MKT 351 and MKT 360; and undergraduate business majors must be admitted to degree program.
Lecture contact hours: 3

Typically offered: Fall, Spring