Mar 16, 2025  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog
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MKT 360 - Marketing Research


Credit Hours: 3
Basic research techniques designed to introduce the student to modern research procedures and the research process. Emphasis placed on research techniques to collect, analyze, and interpret research information as a basis for improved decision-making; and for the development of marketing strategies and policies.

Prerequisite: MKT 350  and QBA 337 ; and undergraduate business majors must be admitted to degree program.
Lecture contact hours: 3

Typically offered: Fall, Spring



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