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Mar 16, 2025
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MKT 360 - Marketing Research Credit Hours: 3 Basic research techniques designed to introduce the student to modern research procedures and the research process. Emphasis placed on research techniques to collect, analyze, and interpret research information as a basis for improved decision-making; and for the development of marketing strategies and policies.
Prerequisite: MKT 350 and QBA 337 ; and undergraduate business majors must be admitted to degree program. Lecture contact hours: 3
Typically offered: Fall, Spring
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