MKT 456 - Advanced Advertising

Credit Hours: 3
Further develops skills in all aspects of advertising/promotion strategy and design. Includes overall campaign development. Explores careers in integrated marketing communications. Additional emphasis on business to business promotion, events marketing, and presentation skill development. Includes one or more service-learning campaigns.

Prerequisite: MKT 354; and undergraduate business majors must be admitted to degree program.
Lecture contact hours: 3

Typically offered: Fall, Spring