MKT 354 - Principles of Advertising

Credit Hours: 3
Advertising roles, principles and procedures; development of creative strategies, media selection-including traditional media as well as nontraditional media, social networking, guerrilla, online, promotion, mobile, and event-basic design, layout and copy development; measures of advertising effectiveness. Includes the development of an integrated campaign.

Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.
Lecture contact hours: 3

Typically offered: Fall, Spring