MKT 452 - Sales Management

Credit Hours: 3
This course is designed to prepare students for a sales management position. Students will learn what information and resources are necessary to create and maintain a successful sales force. In addition, students will learn how to measure and influence performance, how to motivate salespeople, proper recruitment, selection and training techniques, compensation strategies and current trends in sales management.

Prerequisite: MKT 352; and undergraduate business majors must be admitted to degree program.
Lecture contact hours: 3

Typically offered: Fall, Spring