MKT 380 - Creative Advertising

Credit Hours: 3
An advanced course in the creation of broadcast and print advertising. Emphasizes strategic planning, developing creative concepts and assistance in writing and polishing copy and visuals within an ad, execution of finished product, and refining presentation skills.

Prerequisite: MKT 354; and undergraduate business majors must be admitted to degree program.
Lecture contact hours: 3

Typically offered: Fall