Marketing (Comprehensive) (BS)

Major requirements

All students majoring in business must also satisfy all College of Business Core requirements. Hours required in the college core range from 36 to 51 depending on major.

Major core (15 hours):

MKT 351 - Consumer Behavior
MKT 360 - Marketing Research
MKT 464 - Global Supply Chain Management
OR
MKT 474 - International Marketing
MKT 472 - Marketing Strategy
QBA 337 - Applied Business Statistics

Complete one of the following options:

Total Credit Hours: 30

University level requirements:

General Education requirements
General baccalaureate degree requirements

Marketing (Comprehensive) (BS)

Major requirements

Major core (15 hours):

Complete one of the following options:

Advertising and Promotion option (15 hours):

One course from:

Marketing Management option (15 hours):

Two courses from:

Marketing Research option (15 hours):

Three courses from:

Professional Sales option (15 hours):

Two courses from:

Total Credit Hours: 30

University level requirements: