MKT 774 - International Marketing

Credit Hours: 3

Advanced management, theory, and analysis of marketing functions in a multinational context where the parameters differ from those of domestic marketing. Students are required to complete a research project in the course area. Cannot receive credit for both MKT 774 and MKT 474.

Prerequisite: admission to the MBA program or permission from the MBA Program Director; MKT 600 or equivalent.
Lecture Contact Hours: 3

Typically Offered: Fall, Spring