MKT 670 - Marketing Analytics

Credit Hours: 3

This course covers a wide variety of analytical techniques commonly used to interpret marketing data, including but no limited to multiple regression analysis, general linear modeling, cluster analysis (for market segmentation), and multidimensional scaling (for perceptual maps). Emphasis is placed on using data to inform marketing policies and strategy. Students will use SPSS to edit and analyze primary and secondary data. May be taught concurrently with MKT 570. Cannot receive credit for both MKT 570 and MKT 670.

Prerequisite: 15 hours of graduate business administration courses including MKT 772 and permission from the MBA Program Director.
Lecture Contact Hours: 3

Typically Offered: Fall, Spring