HSP 540 - Tourism Analytics

Credit Hours: 3
This course offers systematic steps to complete a comprehensive, industry quality research project with data from Smith Travel Research where students identify the problem or objective and present findings at the end. The class will introduce the four most popular types of tourism research projects: Market Study, Impact Analysis, Economic Analysis, and Feasibility Study. Students will gain hands-on experiences with data analysis, data visualization and presentation of the results completing a market study research project. Case Scenarios with destinations are used to demonstrate the steps to create each of the different research projects. Students will learn the key concepts and competencies for the Certification in Advanced Hospitality and Tourism Analytics (CAHTA) and complete the requirements for the CAHTA certification.

Prerequisite: HSP 340 or concurrent enrollment; and Hospitality Leadership major or enrolled in certificate program.
Lecture contact hours: 3

Typically offered: Fall, Spring