MKT 480 - Advertising Campaigns

Credit Hours: 3
Advanced advertising techniques are applied to the formation of a comprehensive advertising campaign while working in an advertising agency-like atmosphere. Presentation(s) of the campaign will be made formally to students, faculty, and advertising executives, and may culminate in participation in a national competition.

Prerequisite: MKT 350; and permission of instructor; and undergraduate business majors must be admitted to degree program.
Lecture contact hours: 3

Typically offered: Spring