MKT 464 - Global Supply Chain Management

Credit Hours: 3
Principles of logistics activities in international business with special emphasis on transportation, global sourcing, customs issues, import-export opportunities, customs documentation, the role of government in international transactions, customer service, and global supply chain management. Special emphasis is placed on current events and their effect on the marketing and logistics activities of organizations. Cannot receive credit for both MKT 464 and MKT 764.

Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.
Lecture contact hours: 3

Typically offered: Fall