MKT 455 - Advanced Retailing Practices

Credit Hours: 3
An advanced study of retail buying practices, resident buying offices, domestic and foreign markets, fashion, promotion, color dynamics, display, inventory control, store location, customer services, pricing, sales projection, and research.

Prerequisite: MKT 355; and undergraduate business majors must be admitted to degree program.
Lecture contact hours: 3

Typically offered: Spring