MKT 476 - Futuristics: Business and Society

Credit Hours: 3
This course compares and analyzes the diverging views of an “economy of abundance” versus that of an “economy of scarcity.” Major emphasis is directed toward predicting future changes in and the impact on the nature of firm, consumer life-styles, and society in general.

Prerequisite: MKT 350; and undergraduate business majors must be admitted to degree program.
Lecture contact hours: 3

Typically offered: Demand