MKT 600 - Marketing Concepts for Managers

Credit Hours: 3

Comprehensive study of the fundamentals of marketing. Designed for graduate students who have not had an undergraduate course in marketing. Will not be counted in the hours required for a College of Business graduate degree.

Prerequisite: permission of a director of a College of Business Graduate Program.
Lecture Contact Hours: 3 Lab Contact Hours: 0

Typically Offered: Fall, Spring