AGC 323 - Media in Agriculture

Credit Hours: 3
Students will understand how to integrate multiple media platforms to share a targeted message, with specific focus on social media, radio and video. Agricultural organizations utilize social media and other multimedia platforms to relay information to their consumers. Agricultural communications professionals have had to adapt to the shift of media trends, which include the up rise of technology. Students will apply the skills learned in this course to better reach target audiences within the agricultural industry using multimedia platforms.

Prerequisite: AGC 183 or AGR 320 (or writing II equivalent).
Lecture contact hours: 3 Lab contact hours: 0

Typically offered: Spring