AGB 384 - Agricultural Selling

Credit Hours: 2
Principles of selling with application to agricultural inputs and products. Attitudes, value systems, and behavioral patterns that relate to agricultural sales. Relationship of sales to marketing, selling strategies, preparing for sales calls, making sales presentations, handling objections, and closing sales. Analysis of the buying or purchasing process. Evaluation of agri-selling as a possible career choice.

Recommended Prerequisite: AGB 334.

Lecture contact hours: 2 Lab contact hours: 0

Typically offered: Fall, Spring