MKT 350 - Principles of Marketing

Credit Hours: 3
Structure, functions, principles and methods employed in discovering and translating consumer needs and wants into product and service specifications and then transferring these goods and services from producers to consumers or users.

Prerequisite: 54 hours and PSY 121; and undergraduate business majors must be admitted to degree program.
Lecture contact hours: 3 Lab contact hours: 0

Typically offered: Fall, Spring